The INKEY List
UK Est. 2018
| Peat source | Finnish peat (Nordic) |
| Key ingredients | fulvic-acid |
| Distribution | Boots, Sephora, Amazon, own website |
| Website | https://theinkeylist.com |
Products
serum — Fulvic Acid Brightening Cleanser
UK mass-market skincare brand that brought fulvic acid into mainstream beauty retail. The Fulvic Acid Brightening Cleanser (0.5% Nordic peat fulvic acid) is sold through Boots and Sephora at an accessible price point (~£10.99). Significant because it normalizes peat-derived ingredients for a mass audience beyond the niche/premium positioning of most peat brands.