FIINI Naturally
| Peat source | Finnish peat |
| Key ingredients | whole peat, oat |
| Distribution | own website (fiininaturally.fi), Pauliina Rundgrén HandiCrafts (reseller) |
| Website | https://www.fiininaturally.fi/tuote/kaura-turve-suolasaippua/ |
About
FIINI Naturally is a Finnish natural skincare and home-care brand based in Isokyrö, producing handmade, cold-process soaps alongside skincare, home-care, and pet-care products. It markets its formulations as natural and sustainable, highlighting climate-friendly shipping and zero-waste, vegan product options. Its Oat-Peat Salt Soap uses domestic Finnish peat and is also carried by an independent reseller alongside the brand’s own website.
About the Ingredients
FIINI Naturally is a Finland brand built around whole peat and oat.
Peat from Finland is mainly sphagnum peat (raised bog) and carex peat (fen). Peat — the organic sediment itself — is used in treatments like peat balneotherapy, peat body wraps, and peat mud pack, most often explored for psoriasis, back pain (chronic low back pain), joint inflammation (osteoarthritis, rheumatic conditions), and eczema (atopic dermatitis). See our evidence library for the studies.