HOIA Homespa

HOIA homespa is a family-run natural cosmetics brand handmade in small batches on Saaremaa, Estonia’s largest island and a UNESCO Biosphere Reserve. It markets its face, body, hair, and baby-care products as around 80% organic and cruelty-free, built around what it calls “Nordic island rituals for modern skin” and drawing on locally sourced botanicals. The brand says it has received several international beauty and sustainability awards, and describes itself as an official gift selection for Estonia’s presidential state visits abroad.

HOIA Homespa is an Estonia brand built around whole peat.

Peat from Estonia is mainly sphagnum peat (raised bog) and transitional bog peat. Peat — the organic sediment itself — is used in treatments like peat balneotherapy, peat body wraps, and peat mud pack, most often explored for psoriasis, back pain (chronic low back pain), joint inflammation (osteoarthritis, rheumatic conditions), and eczema (atopic dermatitis). See our evidence library for the studies.